Offering all that's good in web design, branding/identity, interactive design, packaging, print & Wordpress development.
Finery Goods
Launching May 2013 →May 2013
We love everything that Finery Goods designs and produces. There aren’t many companies out there that put such energy in little details and even fewer who execute them well. We can’t wait for you to go and buy some goods from them. Store and site launching May 2013.
- Identity Design
- Website Design
- Custom Shopify Theme Development
Tyler Winery
tylerwinery.com →April 2013
A re-design of the Santa Barbara County-based, Tyler Winery. Winemaker, Justin Willett contacted us to design something that would reflect the brands now well-established personality. We choose a design that was image-driven and provided a more tactile feel to the online wine shopping experience.
- Website Design
- Custom Vinespring Development
- Responsive Development
Sama Sama Kitchen
samasamakitchen.com →April 2013
This was a fun one. We helped this new Indonesian-inspired restaurant combine their fantastic and local food with an unique web presence, menu design and other collateral pieces. Treat yourself.
- Identity Design
- Website Design
- Menu and Print Collateral
- Custom Wordpress Development
- Responsive Development
Shelter Social Club
sheltersocialclub.com →February 2013
An exciting collaboration to re-brand Shelter Social Club, a company designing all things beautiful in the hospitality and food space. Projects includes re-designing not only their brand site but their current properties.
- Brand re-design
- Brand strategy
- Identity design
- Web design
- Custom Wordpress Development
The Table
→February 2013
The Table is an entrepreneurial group that will hand pick non-proifts and connect them with business leaders, advisers and idea makers to help their organization grow.
CookTasteEat
Re-design in progress →January 2013
We were asked by San Francisco-based cooking film company, CookTasteEat, to re-design their web presence. Opting for a cleaner and fresher look compared to their current design, it allowed us take design liberties we crave. From type treatment to color scheme to layout and best user interface practices, we are excited to be working with CookTasteEat with their re-design.
- Website Design
- Concept Design
La Matera ™
lamaterashop.com →October 2012
Think Hemingway meets the gritty charm of a Cormac McCarthy novel you never read. This is how La Matera™ describes themselves. From the first meeting we had, I knew this was going to be an inspiring and challenging project and there was no question about taking it on. Enjoy on any device.
“Having an Art History minor doesn’t open doors the way it used to.”
- Branding/Identity
- Website Design
- Visual Design
- Custom Wordpress Development
- Responsive Development
We Have Many Surfboards Coffee
wehavemanysurfboards.com →October 2012
Announcing the soon-to-be-launched cold-brew coffee CSA. We have been working diligently on tasting and branding this new in-house project. It’s simple–good, clean concentrated coffee; no heat, no bitter, no shakes. We love it with fresh coconut milk. Yes, that’s right. Sign up on the website to learn more.
- Identity Design
- Packaging
Environmental Charter Schools
ecsonline.org →September 2012
We were asked by this Los Angeles based charter school network to design and develop a hat trick of websites for their brand. From information architecture and flow to strategy, web design and film, our plate was surely full. And because we love projects that are difficult and that push us, the end product is something we are truly proud of.
- Website Design
- Layout Design
- Brand Strategy
- Custom Wordpress Development
- Responsive Development
- Information Architecture
- Film and Photography
UCLA School of Public Affairs
publicaffairs.ucla.edu →September 2012
We had the delight to help UCLA re-design their School of Public Affairs web presence. It involved careful guidance in terms of providing tons of information while only shying away from it looking too institutional like so many university sites. Study on.
- Website Design
- Layout Design
Green Ambassadors Institute
greenambassadors.org →September 2012
We are excited to be in charge of design and development for the Green Ambassadors Institute. This “learn lab project” offers development for educators and organizations looking to implement hands-on sustainable education. Our team feels great to be a part of something good!
- Design
- Wordpress Development
- Responsive Development
- Brand Strategy
Cultivate Wines 2.0
cultivatewines.com →May 2012
This is the re-launch of Cultivate Wines, a wine company dedicated conscious capitalism — donating 10 cents of every dollar to non-profits. We were excited when asked to re-design the website and brand, an endeavor we knew would be quite the feat but we are very very happy to experience the beautiful (in our opinion) end result.
Project on-going.
- Website Design
- Interactive Design
- Visual Design
- Branding
- Custom Wordpress Development
- Responsive Development
Sandhi Wines
sandhiwines.com →March 2012
Sandhi reached out to us to design a fresh and visually-vibrant brand platform for their wine.
- Website Design
- Custom Wordpress Development
- Layout Design
- Branding
La Matera™ Identity
Project in development →February 2012
We are stoked to be responsible for the branding (shown here) and website design (coming very soon now) for La Matera™, a fashion company that specializes in authentic hand-made Argentinian belts and accessories. We can’t wait to show you more of the design and product. Identity collaborated with designers, Leslie Lewis Sigler and Madeleine Eiche. Very excited. Do you sense it?
Make Smith™
makesmith.com →November 2011
Make Smith™ is operated by Steven Soria, a third generation leather craftsman based in Santa Barbara, California.
We were approached to design a site that was classic, clean and functional in the purest sense. It needed to fit with Make Smith’s brand aesthetic and voice, a “desire to be innovative and new, while reflecting on design practices from the past.” With this in mind and stunning lifestyle photography, I think we nailed it.
- Website Design
- Custom Wordpress CMS Development
- Layout Design
We Quit the Plain
http://wequittheplain.com →August 2011
It’s always a pleasure to be approached with a project that fits perfectly with our design aesthetic and credo. We Quit the Plain, based from Santa Cruz and Santa Barbara, California, is a lifestyle and surf culture brand that is timeless in it’s pursuit of life. Here, we went with an editorial/publication style layout that flows with WQTP’s philosophy of sharing stories and riding waves – a simple, but true love for the experience.
Technically, the website is fully manageable with WordPress and is a huge step up from their previous blog that lacked gusto and style.
- Website Design
- Custom Wordpress Development
- Logo/Identity Design
A Brief Interlude Project
→July 2011
A collection of posters I’ve designed over the past few months. Inspired by waves, faces and sun. Prints available for purchase. Email leo@basicwebworks.com
Fable Wine
fablewines.com →July 2011
South Africa’s Fable Wines has become one of the area’s fastest growing wine. The branding and design process became a beautiful synergy of client and designer. We worked hard and are proud of what was eventually created. We hear the wine is going to be real good! Launched July 2011.
- Website Design
- Custom Wordpress Development
- Graphic Design
- jQuery
- Information Architecture
The Wonderlust Journal
thewonderlustjournal.com →May 2011
In this project, Basic was hired to create a new identity and website for The Wonderlust Journal. We were in charge in the re-branding of the old Wonderlust “tumblr” style blog into a global digital and culture publication. We’re excited to not only see its growth but also its inspiring editorial posts. Enjoy.
- Website Design
- Logo/Identity Design
- Custom Wordpress Development
- Visual Design
The Agency of Vision & Movement
theavm.com →October 2010
Re-launched in collaboration with the great, Seth Epstein of The AVM and Groop. I’m honored to be working with such a creative on some upcoming projects.
- Website Design
- Custom Wordpress Development
- Visual Design