Assembly West are pioneers in the cannabis industry and are motivated to enhance the comfort, enjoyment and ease of cannabis. Starting with naming to brand and full-line packaging design, we worked to create a new design language not usually seen in this industry. This feels great. Happy plants means happy people.
Located near Grass Valley, California (no pun intended), HHCO is a leader in clean, wholesome cannabis products. They reached out to us to create a brand identity that would elevate (again, no pun intended) and please the public. We’re truly proud of what was created. Here’s to a wonderful 2018 in California!
Brand & Identity Design
El Rey is a new boutique hotel property by Shelter Social Club in 29 Palms, California. Inspired by the old west and Spanish revival, this new property will be your next vacation destination. The brand design focused on the tangible – signage will be wrought iron, everything will have a human feel to it, just the way we like it.
Wine Fellas specializes in rare small-lot, health-conscious wines hand-selected from around the world. They needed a new digital platform to not only educate the public of the benefits of natural wines (fewer hangovers) but also to make it easier for people to join a wine club. We delivered. Real. Natural. Wine.
McConnell’s makes the finest ice creams. Made from scratch. Since 1949, they’ve been family-run and have delighted the country with ice creams made from local, sustainable and organic ingredients. Best part, they’re also a dairy which means they make their own cream unlike other companies and they don’t use any crap like preservatives and additives. Just clean, delicious, eat-a-whole-pint-in-one-sitting ice cream. Mini-films throughout the site shot and edited by the talented Andrew Schoneberger of Bimarian Films.
Handlebar is a Santa Barbara-based coffee shop and micro-roaster (now at two locations) that provides environmentally conscientious and undeniable delicious coffee for your welcomed addiction. We were happy to provide a new e-commerce web experience to spread their passionate coffee far and wide. We suggest signing up for one of their “Addiction Subscription” deliveries. Mini-film made by the talented Andrew Schoneberger.
We were asked by Portland-based retailer, Field Trip, to create a classic yet fun set of designs for a new line of candles and fragrance sprays. We chose unique type treatments with hand illustrations to create a memorable design that engages and thrills. So when you have had a tough day, light one of these candles and remember to “lay down and make it all better.”
Oh this was fun. When a client wants us to do our thing, and trusts the process, great things can happen. Laura Miller approached us to create a visual language for her brand. She’s a raw/vegan chef, host of her own cooking show and soon to be published cookbook author – if you haven’t experienced it, please do so.
Bambeco, the leader in sustainable home goods, approached us to re-define and re-design their brand across all platforms and mediums. From a new identity and brand mark, to packaging design, extensive iconography and website design, we created something we’re truly proud of.
“Old world tradition while using beautiful, modern Californian fruit.” We were entrusted by the award-wining and family-run estate of Melville Winery to take their outdated web presence and give it a new look. Our approach was to create something visually engaging while being easy to use for everyone. From directing the direction of photographic style to the way content is laid out throughout the site, we hit the right cord by creating something really enjoyable. Oh, and their wine is delicious!
Not only were we picked two years ago to re-define a new visual brand language for Seavees through the use of typography, photographic style and general vibe (scroll down to view more), we were part of designing the covers and layouts for a series of season catalogs that was sent to customers and buyers. We love the mood and tone we were able to create.
The Topanga Treehouse
This project was a fully encompassing brand design project. We loved to dive deep into this one and develop a design universe that is interesting, timeless and a little fun. Working on a color palette and design elements that all work together seamlessly, we worked diligently to make sure that the packaging materials feel fresh and unique. We think it does!
The Secret is a worldwide phenomenon that all started with a vision and a book. Most of you have seen the film or read the book. Their problem was that their old web presence didn’t have the engagement and striking content that users demand these days. We approached this project with new eyes to create a simple, yet innovative world that will highlight the many books they have released post-Secret and messages that brings over 1 million visitors to the site per month.
The Santa Barbara Wine Collective is a group of like-minded producers focusing on the unique terroir of Santa Barbara County. Fess Parker, Babcock, Sandhi and others are part of this approachable and unique space.
We helped Yoga Soup refresh their online image. Their old site was over 6 years old with no way to update it so they needed something flexible (pun intended) and beautiful. And a little fun doesn’t hurt either. Using editorial layout design, bright brand colors and strong type, we focused on creating something memorable. Namaste.
We’ve been working with La Matera for the last few years to evolve and refine their brand and online store presence. Their sales have been growing steadily, allowing them to introduce new lines and cater to a wider audience. Pretty proud of these guys, we’re happy to be a part of their journey.
We love partnering with companies big and small. Ninety Oh Six is an apparel start up from the mountains of California who needed creative direction developing a leading brand in their field. We came in to help with the creative and messaging – more specifically, identity, tagline, hangtags and packaging. We can’t wait to see how big they get!
It’s fantastic whenever you’re asked to be a part of something truly great. We were assigned by Bianca and Channon Roe to create the visual language for their new curated lifestyle store in Ojai, California. As a first of its kind in this region, they wanted to elevate the brand above the level of similar stores in LA, SF & NYC. It had to be timeless – taking homage to Italian and European design, but also modern with hints of youth. Go to Ojai (because you want to) and check out the store!
Truth to Materials is about “discovering the origin of a material and staying as true to that as possible during every step of the design and manufacturing process.” We were asked to do lead design and layout for the book that honors the materials Patagonia uses in their clothing. Their new collection just released this Fall. Go to your nearest retails store to pick up a book and see the goods! More info at the Truth to Materials section of Patagonia’s website.
Sun Potion is a growing and respected purveyor of superfoods, tonic herbs and medicinal plants. With a growing Instagram following and devoted client base, they needed an e-commerce place on the web that can grow and fit their brand personality. Onwards!
Our collaborations with Shelter Social Club over the past couple of years have been very inspiring. Asked to be lead creative on all their properties – from creating ads and print collateral to websites and identity, we’re happy to call them design family. Here is our website re-re-design as well as some recent ad, business card and hotel key cards designs we’ve done. Let’s keep the good vibes going!
An oldie, but a goodie. We’re so happy how this one is still looking that we wanted to show it off. We particularly love the blend of modern layout design with vintage photos incorporated. They make a good wine also!
We were asked by Chris Malloy and Devon Howard to design a duo of collectible posters that will go on sale at a Patagonia film event this August. It’s a pleasure to design with a set of guys that work hard to educate others on surfing’s past and that respect the process as well. And if you’re around Santa Monica, NYC or Cardiff, go to the screenings. And grab a poster.
Design that Feels Good
Here are a few designs, when created, made us stop and smile. There’s so many “smaller” design artifacts we do that is hard to place amongst everything else. We’re feeling good with what we do and produce.
1. “Save the Date” invite design
2. Tangerine wallpaper concept
3. Poster design for Seavees
California Juice Co. is a Santa Barbara based company focusing on farm-to-desk delivery of cold pressed juice. Each bottle is named after an iconic place in California. Three pounds of vegetables/fruits per bottle. It’s good for you.
We were asked to do the whole works – create a brand identity, packaging, marketing material and website design. I’m sure you’ll be seeing these bottles in your hood very soon.
Mattei’s Tavern is a culinary institution in California, located in historic Los Olivos. They recently re-opened their doors serving not only their original 1886 menu, but a much more adapted 2014 one. It’s a great concept and brand that we were excited to partner with. From print design to marketing material, here’s one of the many ads we’ve done.
We like wine people who try to do things a bit different. This husband and wife team dropped everything and moved out to the Santa Ynez valley from Texas to start their own wine brand. We were asked to create a web presence and online shop, we love what happened. Check their tasting room out in Los Olivos, California if you’re ever around!
Seavees was born in 1964 with a passion to capture the Californian experience. It was a pioneering era. With the launch of their 50th Anniversary and #thelegendseries campaign, we were hired and trusted for our creative direction and design to move their brand personality to a new visual language, one that says, we’re here – with an energy that will cater to their intended audiences and keep people coming back for more (and buy shoes). It’s something we are excited and truly care about. Now go to seavees.com and buy a pair!
Patagonia staff photographer, writer, and all-around radical human being, Jeff Johnson, asked us to help him transition away from his dated site that didn’t do his photography and work justice, to something not only easy to update but would fit his design-oriented aesthetic. He’s now happy. We are, as well.
We were honored to be asked by wine gods, Sashi Moorman and Rajat Parr, to take over the design for their new wine brand, Domaine de la Côte. We wanted video to convey the brand message and personality to the viewer alongside full-bleed photography on every page. A little film here, a little time lapse there. We think this is an unique approach to shopping online. Cheers.
This was a great one. Full packaging and web design to compliment this companies entrance into superfood. Founded by Dr. Maes, Baobab has the highest mineral and antioxidant content of any other superfood, including acái, and it tastes really good. Helped us during our late-night development sessions. Available to the public soon! Yum.
Lutum is a California-based joint venture between owner, Bill Price and winemaker, Gavin Chanin. They started this new label to focus on small-production and single-vineyard wines. They hired us to help them from start to finish – naming, identity, labels, website and print collateral. We love diving into full branding projects like these.
Always excited to be working with such talented and happy people. This was a fun project that brought in identity design and type treatments by Madeleine Eiche, one of our favorite people to collaborate with. Buy some of their cards, support the postal service.
We love everything that Finery Goods designs and produces. There aren’t many companies out there that put such energy in little details and even fewer who execute them well. We can’t wait for you to go and buy some goods from them. Store and site launching May 2013.
A re-design of the Santa Barbara County-based, Tyler Winery. Winemaker, Justin Willett contacted us to design something that would reflect the brands now well-established personality. We choose a design that was image-driven and provided a more tactile feel to the online wine shopping experience.
Custom Vinespring Development
The Table is an entrepreneurial group that will hand pick non-proifts and connect them with business leaders, advisers and idea makers to help their organization grow.
We were asked by San Francisco-based cooking film company, CookTasteEat, to re-design their web presence. Opting for a cleaner and fresher look compared to their current design, it allowed us take design liberties we crave. From type treatment to color scheme to layout and best user interface practices, we are excited to be working with CookTasteEat with their re-design.
Announcing the soon-to-be-launched cold-brew coffee CSA. We have been working diligently on tasting and branding this new in-house project. It’s simple–good, clean concentrated coffee; no heat, no bitter, no shakes. We love it with fresh coconut milk. Yes, that’s right. Sign up on the website to learn more.
We were asked by this Los Angeles based charter school network to design and develop a hat trick of websites for their brand. From information architecture and flow to strategy, web design and film, our plate was surely full. And because we love projects that are difficult and that push us, the end product is something we are truly proud of.
We had the delight to help UCLA re-design their School of Public Affairs web presence. It involved careful guidance in terms of providing tons of information while only shying away from it looking too institutional like so many university sites. Study on.
We are excited to be in charge of design and development for the Green Ambassadors Institute. This “learn lab project” offers development for educators and organizations looking to implement hands-on sustainable education. Our team feels great to be a part of something good!
This is the re-launch of Cultivate Wines, a wine company dedicated conscious capitalism — donating 10 cents of every dollar to non-profits. We were excited when asked to re-design the website and brand, an endeavor we knew would be quite the feat but we are very very happy to experience the beautiful (in our opinion) end result.
We are stoked to be responsible for the branding and website design for La Matera™, a fashion company that specializes in authentic hand-made Argentinian belts and accessories. We can’t wait to show you more of the design and product. Identity collaborated with designers, Leslie Lewis Sigler and Madeleine Eiche. Very excited. Do you sense it?