Offering all that's good in web design, branding/identity, interactive design, packaging, print & Wordpress development.

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Shelter Social Club

sheltersocialclub.com
July 2014

Our collaborations with Shelter Social Club over the past couple of years have been very inspiring. Asked to be lead creative on all their properties – from creating ads and print collateral to websites and identity, we’re happy to call them design family. Here’s a quick peek at a recent ad, business card and hotel key cards designs we’ve done. Let’s keep the good vibes going!

  • Branding
  • Print Design
  • Collateral Design

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White Rock Vineyards

whiterockvineyards.com
July 2014

An oldie, but a goodie. We’re so happy how this one is still looking that we wanted to show it off. We particularly love the blend of modern layout design with vintage photos incorporated. They make a good wine also!

  • Creative Direction
  • Website Design
  • Responsive/Mobile
  • Custom Wordpress Development
  • E-commerce Integration (Vinespring)

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Design that Feels Good


May 2014

Here are a few designs, when created, made us stop and smile. There’s so many “smaller” design artifacts we do that is hard to place amongst everything else. We’re feeling good with what we do and produce.

1. “Save the Date” invite design
2. Tangerine wallpaper concept
3. Poster design for Seavees

  • Print Design

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California Juice Co.

caljuiceco.com
April 2014

California Juice Co. is a Santa Barbara based company focusing on farm-to-desk delivery of cold pressed juice. Each bottle is named after an iconic place in California. Three pounds of vegetables/fruits per bottle. It’s good for you.

We were asked to do the whole works – create a brand identity, packaging, marketing material and website design. I’m sure you’ll be seeing these bottles in your hood very soon.

  • Branding
  • Logo and Identity Design
  • Packaging Design
  • Website Design

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Mattei’s Tavern

matteistavern.com
April 2014

Mattei’s Tavern is a culinary institution in California, located in historic Los Olivos. They recently re-opened their doors serving not only their original 1886 menu, but a much more adapted 2014 one. It’s a great concept and brand that we were excited to partner with. From print design to marketing material, here’s one of the many ads we’ve done.

  • Print design
  • Advertising

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Zinke Wines

zinkewines.com
April 2014

We like wine people who try to do things a bit different. This husband and wife team dropped everything and moved out to the Santa Ynez valley from Texas to start their own wine brand. We were asked to create a web presence and online shop, we love what happened. Check their tasting room out in Los Olivos, California if you’re ever around!

  • Website Design
  • Photography
  • Custom Shopify Website Development
  • Responsive Development

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Seavees

seavees.com
February 2014

Seavees was born in 1964 with a passion to capture the Californian experience. It was a pioneering era. With the launch of their 50th Anniversary and #thelegendseries campaign, we were hired and trusted for our creative direction and design to move their brand personality to a new visual language, one that says, we’re here – with an energy that will cater to their intended audiences and keep people coming back for more (and buy shoes). It’s something we are excited and truly care about. Now go to seavees.com and buy a pair!

This is our mark on Seavees.

  • Creative Direction
  • Website Design
  • Print Design
  • Consulting

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Jeff Johnson

jeffjohnsonstories.com
January 2014

Patagonia staff photographer, writer, and all-around radical human being, Jeff Johnson, asked us to help him transition away from his dated site that didn’t do his photography and work justice, to something not only easy to update but would fit his design-oriented aesthetic. He’s now happy. We are, as well.

  • Identity Design
  • Web

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Trevor Gordon

trevorgordonarts.com
January 2014

We always like helping friends, here’s a good one. Trevor Gordon crafts and creates. And does it really well. Follow him on Instagram, you’ll see why.

  • Custom Wordpress Development
  • Responsive Development

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Domaine de la Côte

domainedelacote.com
August 2013

We were honored to be asked by wine gods, Sashi Moorman and Rajat Parr, to take over the design for their new wine brand, Domaine de la Côte. We wanted video to convey the brand message and personality to the viewer alongside full-bleed photography on every page. A little film here, a little time lapse there. We think this is an unique approach to shopping online. Cheers.

  • Website Design
  • Custom Wordpress Development
  • Responsive Development
  • Film/Photgraphy

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Kaibae™ Baobab

gokaibae.com
June 2013

This was a great one. Full packaging and web design to compliment this companies entrance into superfood. Founded by Dr. Maes, Baobab has the highest mineral and antioxidant content of any other superfood, including acái, and it tastes really good. Helped us during our late-night development sessions. Available to the public soon! Yum.

  • Packaging Design
  • Web Design
  • Custom Shopify Theme Development
  • Responsive Design

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Lutum Wines

lutumwines.com
May 2013

Lutum is a California-based joint venture between owner, Bill Price and winemaker, Gavin Chanin. They started this new label to focus on small-production and single-vineyard wines. They hired us to help them from start to finish – naming, identity, labels, website and print collateral. We love diving into full branding projects like these.

  • Naming & Identity Design
  • Wine Label Design
  • Print Design
  • Website Design
  • Custom Wordpress Development
  • Responsive Development

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Tabletop Made

tabletopmade.com
May 2013

Always excited to be working with such talented and happy people. This was a fun project that brought in identity design and type treatments by Madeleine Eiche, one of our favorite people to collaborate with. Buy some of their cards, support the postal service.

  • Website Design
  • Custom Wordpress Development
  • Responsive Design

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Finery Goods

Launching July 2013
May 2013

We love everything that Finery Goods designs and produces. There aren’t many companies out there that put such energy in little details and even fewer who execute them well. We can’t wait for you to go and buy some goods from them. Store and site launching May 2013.

  • Identity Design
  • Website Design
  • Custom Shopify Theme Development

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Tyler Winery

tylerwinery.com
April 2013

A re-design of the Santa Barbara County-based, Tyler Winery. Winemaker, Justin Willett contacted us to design something that would reflect the brands now well-established personality. We choose a design that was image-driven and provided a more tactile feel to the online wine shopping experience.

  • Website Design
  • Custom Vinespring Development
  • Responsive Development

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Sama Sama Kitchen

samasamakitchen.com
April 2013

This was a fun one. We helped this new Indonesian-inspired restaurant combine their fantastic and local food with an unique web presence, menu design and other collateral pieces. Treat yourself.

  • Identity Design
  • Website Design
  • Menu and Print Collateral
  • Custom Wordpress Development
  • Responsive Development

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Shelter Social Club

sheltersocialclub.com
February 2013

An exciting collaboration to re-brand Shelter Social Club, a company designing all things beautiful in the hospitality and food space. Projects includes re-designing not only their brand site but their current properties.

  • Brand re-design
  • Brand strategy
  • Identity design
  • Web design
  • Custom Wordpress Development

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The Table


February 2013

The Table is an entrepreneurial group that will hand pick non-proifts and connect them with business leaders, advisers and idea makers to help their organization grow.

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CookTasteEat

Re-design in progress
January 2013

We were asked by San Francisco-based cooking film company, CookTasteEat, to re-design their web presence. Opting for a cleaner and fresher look compared to their current design, it allowed us take design liberties we crave. From type treatment to color scheme to layout and best user interface practices, we are excited to be working with CookTasteEat with their re-design.

  • Website Design
  • Concept Design

La Matera ™

lamaterashop.com
October 2012

Think Hemingway meets the gritty charm of a Cormac McCarthy novel you never read. This is how La Matera™ describes themselves. From the first meeting we had, I knew this was going to be an inspiring and challenging project and there was no question about taking it on. Enjoy on any device.

“Having an Art History minor doesn’t open doors the way it used to.”

  • Branding/Identity
  • Website Design
  • Visual Design
  • Custom Wordpress Development
  • Responsive Development

We Have Many Surfboards Coffee

wehavemanysurfboards.com
October 2012

Announcing the soon-to-be-launched cold-brew coffee CSA. We have been working diligently on tasting and branding this new in-house project. It’s simple–good, clean concentrated coffee; no heat, no bitter, no shakes. We love it with fresh coconut milk. Yes, that’s right. Sign up on the website to learn more.

  • Identity Design
  • Packaging

Environmental Charter Schools

ecsonline.org
September 2012

We were asked by this Los Angeles based charter school network to design and develop a hat trick of websites for their brand. From information architecture and flow to strategy, web design and film, our plate was surely full. And because we love projects that are difficult and that push us, the end product is something we are truly proud of.

  • Website Design
  • Layout Design
  • Brand Strategy
  • Custom Wordpress Development
  • Responsive Development
  • Information Architecture
  • Film and Photography

UCLA School of Public Affairs

publicaffairs.ucla.edu
September 2012

We had the delight to help UCLA re-design their School of Public Affairs web presence. It involved careful guidance in terms of providing tons of information while only shying away from it looking too institutional like so many university sites. Study on.

  • Website Design
  • Layout Design

Green Ambassadors Institute

greenambassadors.org
September 2012

We are excited to be in charge of design and development for the Green Ambassadors Institute. This “learn lab project” offers development for educators and organizations looking to implement hands-on sustainable education. Our team feels great to be a part of something good!

  • Design
  • Wordpress Development
  • Responsive Development
  • Brand Strategy

Cultivate Wines 2.0

cultivatewines.com
May 2012

This is the re-launch of Cultivate Wines, a wine company dedicated conscious capitalism — donating 10 cents of every dollar to non-profits. We were excited when asked to re-design the website and brand, an endeavor we knew would be quite the feat but we are very very happy to experience the beautiful (in our opinion) end result.

Project on-going.

  • Website Design
  • Interactive Design
  • Visual Design
  • Branding
  • Custom Wordpress Development
  • Responsive Development

Sandhi Wines

sandhiwines.com
March 2012

Sandhi reached out to us to design a fresh and visually-vibrant brand platform for their wine.

  • Website Design
  • Custom Wordpress Development
  • Layout Design
  • Branding

La Matera™ Identity

Project in development
February 2012

We are stoked to be responsible for the branding (shown here) and website design (coming very soon now) for La Matera™, a fashion company that specializes in authentic hand-made Argentinian belts and accessories. We can’t wait to show you more of the design and product. Identity collaborated with designers, Leslie Lewis Sigler and Madeleine Eiche. Very excited. Do you sense it?

Make Smith™

makesmith.com
November 2011

Make Smith™ is operated by Steven Soria, a third generation leather craftsman based in Santa Barbara, California.

We were approached to design a site that was classic, clean and functional in the purest sense. It needed to fit with Make Smith’s brand aesthetic and voice, a “desire to be innovative and new, while reflecting on design practices from the past.” With this in mind and stunning lifestyle photography, I think we nailed it.

  • Website Design
  • Custom Wordpress CMS Development
  • Layout Design

We Quit the Plain

http://wequittheplain.com
August 2011

It’s always a pleasure to be approached with a project that fits perfectly with our design aesthetic and credo. We Quit the Plain, based from Santa Cruz and Santa Barbara, California, is a lifestyle and surf culture brand that is timeless in it’s pursuit of life. Here, we went with an editorial/publication style layout that flows with WQTP’s philosophy of sharing stories and riding waves – a simple, but true love for the experience.

Technically, the website is fully manageable with WordPress and is a huge step up from their previous blog that lacked gusto and style.

  • Website Design
  • Custom Wordpress Development
  • Logo/Identity Design

A Brief Interlude Project


July 2011

A collection of posters I’ve designed over the past few months. Inspired by waves, faces and sun. Prints available for purchase. Email leo@basicwebworks.com

 

 

Fable Wine

fablewines.com
July 2011

South Africa’s Fable Wines has become one of the area’s fastest growing wine. The branding and design process became a beautiful synergy of client and designer. We worked hard and are proud of what was eventually created. We hear the wine is going to be real good! Launched July 2011.

  • Website Design
  • Custom Wordpress Development
  • Graphic Design
  • jQuery
  • Information Architecture

 

The Wonderlust Journal

thewonderlustjournal.com
May 2011

In this project, Basic was hired to create a new identity and website for The Wonderlust Journal. We were in charge in the re-branding of the old Wonderlust “tumblr” style blog into a global digital and culture publication. We’re excited to not only see its growth but also its inspiring editorial posts. Enjoy.

  • Website Design
  • Logo/Identity Design
  • Custom Wordpress Development
  • Visual Design

 

The Agency of Vision & Movement

theavm.com
October 2010

Re-launched in collaboration with the great, Seth Epstein of The AVM and Groop. I’m honored to be working with such a creative on some upcoming projects.

  • Website Design
  • Custom Wordpress Development
  • Visual Design

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Santa Barbara Magazine

sbmag.com
March 2010

It’s no surprise that with the tremendous push for interactive media through mobile devices and web, Santa Barbara Magazine needed a web presence that would cater to their more connected and agile viewers. Developed in collaboration with The AVM, a fully customizable and manageable platform along with clean and elegant grid-based design sense was needed to fully enhance the magazine’s transition to web.

  • Website Design
  • Visual Design
  • Custom Wordpress Development

Other stuff

More inspiration
January 2010

A combination of identities, print material that has been designed for clients and otherwise. Enjoy.

  • Concepts
  • Dreams
  • Brief Interludes

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