La Dolce Vita is an award-winning men only, clothing-optional resort and spa in Palm Springs, California. That’s right. We were asked to design a visual identity that kept the timelessness of “the sweet life” vibe of Italy without the dryness and age. From brand to type to signage, I think we hit the mark by creating something truly unique.

Branding / Art Direction / Print

Wanting to create that refined Italian mood, we designed marks that are both organic and clean, consisting of simple forms to make a connection with form, nature, simplicity and harmonious imperfection. The marks are strong and convey a welcoming and open yet confident mood.