Patagonia – Identity / Editorial / Swag / Web

We have been fortunate enough to work on various projects with our favorite outdoor retailer, Patagonia. From book layouts, to poster and swag and website design, we’ve sure been having a good time with these.

We created a new identity set for Patagonia’s internal departments, starting off with Retail. Each department received a custom illustration that goes along with the department type. Sweet.
Our goal with the design and layout structure of this book was to be pure and simple, just like the materials. Color-coded chapters help with navigation, highlighting the typography to make you want to sit back and relax with the book.
Collaborating with department heads and other creatives, we created a series of internal logos, print and digital ads, decks and flyers.
We worked with Patagonia to create their internal website for all employees and collaborators.