Clevr produces a plant-based latte and stir-in superfood potion specifically designed to compliment your favorite coffee, tea or smoothie.  It’s time to upgrade your morning routine.

Branding / Identity / Packaging

Simple, hands-on and elevating. The goal of the identity design was to make it not perfect. Touches of the irregular give it that oh so wholesome feeling that makes this a truly unique brand on the shelf. The type treatment is intended to step away from the trends of the day and be able to live on its own.


Starting with the fun, earth-inspired personality of the packaging, we expanded the brand to speak to the elevated and healthy nature of the ingredients, process and product.