Les Cactus – Branding / Signage / Wayfinding / Digital
Les Cactus is a new, hip, relaxed, green, white, pink and pet-friendly boutique hotel to open in the desert landscape of Palm Springs, CA. Named after the 1960’s ultra-vibe French hit song by Jacques Dutronc, the design direction needed to ooze the soul of the song and be entirely its own thing – chic, minimalistic and obviously mid-century was the way to go.
Fresh, vibey and just enough mid-century to speak of the hotels personality. Somewhere to spend the weekend.