Wine Fellas specializes in rare small-lot, health-conscious wines curated from around the world. They needed a brand re-fresh and a new digital platform to not only educate the public of the benefits of natural wines (fewer hangovers yes) but also to make it easier for people to join their subscription-based wine club. We delivered. Real. Natural. Wine.
Art Direction / Digital / E-Commerce / Identity
Simple, hands-on and natural. Combining lifestyle and product, our goal was to create a web experience that is engaging, informative and gets people to shop. The digital expression of the brand needed to capture the quality of their product. Through clear copy and large imagery, we wanted the audience to see and feel the hand-crafted quality of the wines.