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El Rey

June 2017

El Rey is a new boutique hotel property by Shelter Social Club in 29 Palms, California. Inspired by the old west and Spanish revival, this new property will be your next vacation destination. The brand design focused on the tangible – signage will be wrought iron, everything will have a human feel to it, just the way we like it.

  • Creative Direction
  • Branding
  • Identity Design

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